Subliminal Projects recently opened New Deal 1990, coinciding with the launch of the New Deal Heritage Collection 2020, which commemorates the 30th anniversary of the launch of New Deal Skateboard Products. Longtime friends and collaborators Shepard Fairey and Andy Howell co-curated the exhibition to celebrate the brand and its impact on creative and popular culture. The exhibition features original works by the team riders and artists of New Deal, a group show of artists inspired by the era, and various art and ephemera from collectors who have helped to preserve the New Deal legacy. The show has been extended and will be on view through November 16, 2019.

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